Developing a successful marketing strategy is one of the most important steps in building a successful business. Any brilliant idea can fail if it is presented incorrectly to the public. Online marketing allows you to significantly reduce the cost of promoting a product and at the same time get closer to the consumer. In this article, we will tell you what modern technologies work most effectively for online brand promotion. Apart from Online marketing, we can also find blogger outreach services on the internet.

Voice search

According to Google, in 2017, 20% of searches on mobile devices were made using a voice assistant. It was predicted that by 2022 this figure would rise to 50%. However, an NPR survey conducted at the end of 2021 showed that the number of smart speaker users has grown by 135% over the past two years.

Today, many people speak to voice assistants as they would speak to a real person. Consequently, they are more likely to use colloquial intonations and extended sentences.

At the end of 2019, Google updated its search algorithm and integrated a neural network for natural language processing BERT. The goal of these updates was to shift from keyword searches to more “conversational” queries. We did this because users tend to include their location in voice queries, so putting your location on your keyword list will help increase your product’s visibility. In general, the more accurate a product description you provide, the more likely it is to catch the eye of consumers using voice search. With voice input, you can not only get directions or turn on music – soon this technology will also be available at popular video game sites and casinos, such as jogos de cassino.

Blocks with quick responses

A few years ago, search engines began displaying blocks with quick responses on the query results page, which display the most relevant information according to the algorithm. This is the information that voice assistants like to read out when users ask them questions. According to Ahrefs research, if the quick response block is not displayed in the search, 26% of clicks are on the first link. However, if a quick response block appears, 8.6% of clicks go to it.

It is important to remember that quick response blocks have their downsides. Since search engines show answers to questions on top of search results, this can lead to users not clicking on the link at all. Therefore, it is important to interest the audience, to involve it in a more detailed search on the site. This can be done using keywords in the main message.

Augmented and virtual reality

Millions of people use AR technology every day without realizing it. Virtual reality is often used in the retail and beauty industry to show customers how a particular product will look on them. Home décor brands give audiences a chance to see how certain pieces of furniture will look in their home. People who have “tried on” a product in VR are more likely to purchase it and less likely to return it.

YouTube SEO

When you search on Google, YouTube videos appear after the Quick Replies block in the search results. If you’re not in the business of promoting products on YouTube, it’s still worth 

making videos just to get into the top results. It is not necessary to set a goal to get an audience on the platform – the main thing is that your videos are displayed on the page.

 

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