emarketer 28.2m apple podcastspereztechcrunch :Podcasts are episodes of a show available on the Internet. They are usually original audio or video recordings, but they can also be recordings of an already broadcast radio or television program, a class, a performance, or any other event.
Generally, all podcast episodes are offered in the same file format, whether audio or video, so subscribers can always enjoy them the same way. However, some podcasts, such as language courses, include various file types, such as videos and documents, to make teaching and learning easier. emarketer spotify us 28.2m apple is a number 1 podcast in the world.
emarketer spotify apple podcastspereztechcrunch:
With Spotify, you may access millions of songs and other works from authors all around the world. Spotify is a digital music, podcast, and video service. Simple tasks like playing music are entirely free. However, Spotify Premium is also an option. Podcasts have become an excellent way to enjoy free content created anywhere in the world. And for those who publish them, they’re a great way to reach a vast audience.
Apple Podcasts is the finest app for discovering, following, and listening to the millions of most downloaded podcasts. Additionally, you may quickly find new shows thanks to expert curation and tailored suggestions.
Apple doesn’t provide podcast updates or episodes directly. Whenever you subscribe to a podcast using the Podcasts app for iOS or through iTunes on your Mac or PC, you’re subscribing to updates made by that podcast creator. With iCloud, you can sync your subscriptions across all your devices.
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In September, eMarketer analysts anticipated that Spotify would eventually surpass Apple Podcasts regarding listenership in the United States. Today, Spotify made its first announcement that it could have been successful in doing so. The firm said during its Q3 2021 earnings call that, by Edison Research and its internal sources, it “just became” the most popular podcast platform among American listeners. The milestone is noteworthy and reflects the enormous investment has made in podcasts over the previous few years, given that the U.S. has the most significant worldwide podcast market.
However, the corporation didn’t provide detailed information about its podcast listenership. Instead, it revealed that the total number of monthly active users increased by 19% year over year to reach 381 million in the quarter, up from 365 million the year before. In addition, the premium customers increased by 19% to 172 million from 165 million the previous year.
emarketer spotify apple podcastspereztechcrunch: Recent research from eMarketer shows that in terms of U.S. podcast listeners, Spotify and Apple Podcasts are neck and neck. Its experts predicted last month that Spotify would surpass Apple Podcasts’ 28.0 million monthly listeners in the US by the end of the year, reaching 28.2 million. (The company also expected these amounts earlier in 2021.) In addition, it predicted that by 2025, Spotify’s U.S. podcast listenership would reach 43.6 million.
When contacted for comment, Edison Research confirmed that usage, not downloads, led to the podcast milestone.
The information comes from the company’s second-quarter Podcast Consumer Tracker, a subscription service that monitors the podcast market. What platform or service do use most frequently to listen to podcasts? We questioned the respondents. And Spotify ranked first with 24% of weekly podcast listeners. It put it in front of YouTube (18%) and Apple Podcasts for iOS (21%). According to Edison Research, the sample includes more than 8,000 weekly podcast listeners. (Edison Research’s client Spotify.)
However, it’s difficult to definitively tell how close the competition is without complex data from Spotify or Apple.
Emarketer spotify apple podcastspereztechcrunch
According to a Bloomberg story, Apple has a contract with Futuro Studios to create original podcasts. According to reports, Apple’s TV studio was the driving force behind the investment, which will benefit the Pulitzer Prize-winning nonprofit media organization in return for first refusal on any television adaptations of new shows. Investigative journalism and non-fiction storytelling are used by Futuro podcasts like “Suave” and “La Brega” to examine subjects including criminal justice and Latinx experiences.
Although Apple is credited with inventing the “podcast,” it is no longer the market leader. Spotify is now the podcast provider for more Americans than Apple Podcasts. This may result from Spotify’s over $1 billion investment in acquiring production firms like Gimlet and The Ringer, distribution technologies like Anchor, and ad and monetization businesses like Megaphone, Whooshkaa, and others. In addition, SiriusXM owns Stitcher, and Serial Productions was purchased by the New York Times.
emarketer spotify apple podcastspereztechcrunch
Apple hasn’t been as dedicated to podcasting as other companies. However, Apple’s investment in original programming has primarily come from its TV division, inspiring non-fiction podcasts like “Hooked,” “Missed Fortune,” and “Run, Bambi, Run.” Apple increased its creator-facing tools to attract podcasters. Analysts predict that Apple TV+ may have 20 to 40 million users and generate at least $1 billion in income, which is only a tiny portion of Apple’s $400 billion yearly sales, even if the company hasn’t provided many details regarding the status of its TV streaming network.
Amazon, like Apple, has its streaming service Prime Video, but it seems to be investing in podcasts separately. For example, exactly Right Media’s Wondery production company and some of its programs, including “My Favorite Murder,” were acquired by Amazon.
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After investing more than $1 billion in podcast-related acquisitions, Spotify has been putting a lot of emphasis on podcasting, both video, and non-video. CEO Daniel Ek stated that although the firm is still investing in podcasts, it thinks the vertical has the potential for a 40–50% gross margin during the company’s 2022 Investor Day event.
According to a report by Bloomberg, Apple reportedly spent up to $10 million on agreements with studios like Futuro. However, that sum doesn’t seem all that remarkable compared to Spotify’s hundred million dollar expenditures in individual studios.
Apple podcast vs spotify reddit
Investors had been anticipating a return on Spotify’s multimillion-dollar podcasting gamble in the form of higher premium membership rates or higher revenues. But for that to happen, Spotify needs to increase the number of people using its app to listen to podcasts. The streaming service is gaining traction on that front. A recent industry projection indicates that this year, 28.2 million U.S. users will listen to podcasts on Spotify at least monthly, compared to 28.0 million using Apple Podcasts, surpassing Apple Podcasts for the first time in terms of U.S. podcast listenership.
These changes will follow the anticipated 41.3% in 2021, according to the analysts at eMarketer.
After those two years, Spotify will overtake Apple and achieve 33.1 million U.S. podcast subscribers monthly.
By 2022, Spotify will surpass Apple in monthly U.S. podcast listeners (33.1 million vs. 28.5 million), widening the distance between the two companies. Additionally, Spotify will have 37.5 million monthly listeners in the United States by 2023, compared to Apple’s stubbornly stagnant 28.8 million. Apple Podcasts is the finest app for discovering, following, and listening to the millions of most downloaded podcasts. Additionally, you may quickly find new shows thanks to expert curation and tailored suggestions.
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The company notes that since it started monitoring the industry in 2018, Apple has been losing market share for podcast listeners. Apple Podcasts had a 34% market share then, but that percentage will drop to 23.8% this year.
In 2021, there will be 117.8 million monthly podcast listeners in the US, an increase of 10.1% over the previous year. According to eMarketer, monthly digital audio listeners will reach 53.9% among podcast listeners, topping 50% for the first time. Additionally, Spotify is expected to gain from this growth at the expense of Apple.
In contrast to other streaming music services like Spotify, Amazon, and Pandora, Apple has separated podcasts into separate apps rather than providing a blended experience with music and podcasts. As a result, some of the crossover that happens when someone is streaming music or considering doing so but instead chooses to listen to podcasts is being missed. Making the transition from music to other audio is simpler in other apps. There are even methods to listen to podcasts and music simultaneously, like Pandora Stories or Spotify’s Shows with Music and other mixed-media playlists.
Spotify swiftly established itself as the easy one-stop shop for all things digital audio by combining music and podcasts in one location, according to eMarketer forecasting analyst Peter Vahle. For a long time, Apple was the go-to place for podcasts, but in recent years, it has not kept up with Spotify’s rate of innovation and investment in podcast technology and content. Through its unique hosting, production, and monetization features, Spotify’s investments have given podcast creators and advertisers more influence, according to him.
It appears that Apple is still experimenting with podcasts. Through improved editorial curation, it has recently started drawing attention to high-quality podcasts. In addition, it has experimented with putting out a handful of its own podcasts, such as the recently released “For All Mankind” companion podcast for the Apple TV+ series or its original music-focused podcasts. However, Apple appears to have largely ignored the format’s market momentum in favor of diversifying into new markets like streaming TV and movies or membership-based fitness.
Spotify is moving on to the next phase now that it has a collection of exclusives and originals thanks to purchases. For example, it revealed several new products and features last week, including paid podcast subscriptions, WordPress integrations to convert blogs into podcasts, and tools to make its podcasts more interactive — the latter to counter the rising popularity of social audio apps like Clubhouse.
The company has recently begun investing in the podcast advertising market with plans to introduce the Spotify Audience Network, an audio ad marketplace.
How many podcasts are on apple
Apple has 2.5 million as of October 2022. According to Podcast Index, there are an estimated 4,010,630 podcast episodes.
The whole Apple Podcasts library is what the majority of people consider to be the exact quantity of podcasts. Currently, that would be about 2.4 million (in Mar 2022).
Discover, organise, and share more than 80 million tracks for free, including more than 4 million podcasts. Upgrade to Spotify Premium to gain access to special music features like enhanced sound quality and an on-demand, offline, and ad-free listening experience.
In 2021, when the Swedish business attracted 28.3 million monthly US podcast listeners, nearly 200,000 more than its rival did, Spotify passed Apple Podcasts as the most popular US podcast platform. By 2025, Spotify will have a 13.2 million-user advantage over Apple, and Apple’s industry expansion will all but stop.
How many podcasts are on spotify
Spotify podcast analytics
Over 80 million tracks, with over 4 million podcast episodes, are available for free discovery, sharing and management. However, if you want access to Spotify Premium’s exclusive music features, such as well sound quality and an on-demand, and ad-free listening experience, you must upgrade to the paid version.
There are already more than 5 million podcasts available, totaling more than 70 million episodes. As of 2023, Spotify alone had almost 4.7 million podcast episodes available on their platform.
Podcast market share
With a compound annual growth rate (CAGR) of 28.4%, the global podcasting market expanded from $20.14 billion in 2022 to $25.85 billion in 2023. However, at least temporarily, the Russia-Ukraine conflict hampered the possibilities of a COVID-19 pandemic-related global economic rebound.
Following the company’s announcement that it will buy Betty Labs, the live audio specialist behind the Locker Room, shares of Spotify is slightly higher this morning. According to Crunchbase data, Betty Labs had raised more than $9 million before the agreement.
Although Spotify is best known for its music streaming services, the company has diversified into other audio formats to gain a competitive edge in its primary market and develop pricing leverage.
The major European IT company has recently been investing considerably in its podcasting operations, bringing high-profile shows to its platform exclusively. By striIn addition, byng to be as distinctive as pos
Spotify has a track record of dominating emerging music genres. According to statistics from eMarketer, “Spotify’s U.S. podcast listenership will surpass Apple Podcasts when 28.2 million U.S. users listen to podcasts on Spotify at least monthly, compared to 28.0 million via Apple Podcasts,” as TechCrunch noted.
Although it wasn’t inexpensive, Spotify appears to aspire to dominate all audio genres, so the startup community should be concerned about its planned expansion into Clubhouse territory.