Multi-Channel Marketing – Introduction, Benefits, and More
Multi-Channel Marketing creates a brand presence across many online channels such as website, mobile app, social media, email, and SMS, and offline channels such as sales centers while ensuring a smooth and comfortable customer experience.
Multi-channel marketing focuses on customer needs and delivers them a personalized message. All channels, including traditional media and newer digital channels, create a unified experience for each customer.
Using multi-channel marketing, each channel interacts to create a unified brand message. The brand will often reach customers through different channels as they go through the stages of their purchase cycle.
The modern consumer is “Omnichannel,” a multi-channel that moves between different marketing channels throughout the day. For example, the consumer may start browsing Facebook, open the Instagram app, and check his email.
On his way to work, he may turn on the radio, and on his return home, he will be caught in point-of-sale announcements. He may choose to watch TV or listen to a podcast in the evening.
With intelligent marketing today, your brand can be marketed through many and possibly all platforms, helping you reach your audience and enhance your brand identity.
Benefits of Multichannel Marketing
Consumers usually don’t buy from the brand the first time they come across it, as consumers warn to pay for unknown experiences, especially when sending money to unknown destinations online. E-commerce stores must therefore struggle hard to raise awareness, the use of multi-channel marketing can help in the process.
Omnichannel campaigns have proven to be very effective ways to achieve sales. Marketers who use three or more channels in their marketing campaigns have a 90% higher customer retention rate and 250% higher sharing and purchase rates.
In addition, multi-channel marketing is likely to affect customers by 13% higher than one-channel marketing.
Is Multi-Channel Marketing Worth It?
Having learned about the effort, you have to make to follow the multi-channel marketing strategy. But, you must be thinking, is it worth it?
In fact, according to many studies. The answer is yes, with marketers using multi-channel marketing enjoying a 30% higher age than those who use traditional marketing.
One study confirm that multi-channel marketing had significantly impacted increased sales. With sales rising an average of 4% for in-store shopping experiences and 13% when conducting pre-purchase research. The more channels used, the greater the value.
Whatever challenges you face, make sure your multi-channel marketing efforts have a lot of positive impacts. Your marketing campaigns will be more successful, help enhance your brand identity, raise awareness and get more new customers.
Tips for Multi-Channel Marketing Strategy
Communication And Cooperation Between The Team
To create a successful multi-channel marketing experience, you must ensure that all team members access customer data. That is, the customer must be at the center of your marketing strategy. And team members must understand the needs of customers. Marketers need customer data to send the right messages to customers at the best of times.
For the marketing strategy to succeed, it is essential to share data with the rest of the team. The team must understand customers’ product needs. And ensure that the goods required are available for purchase. And can be afforded by customers. Our customer service team must contact and talk to customers and provide all the information they need.
Team divisions cannot operate in isolation. So it is necessary to focus on inter-divisional interaction and constantly work as a team.
You need to know your customer base well for a multi-channel marketing strategy to work. Therefore, you must learn everything you can about your customers.
First, check what the customer experience looks like. For example, if you run an e-commerce store, go to your site, check for ease of movement. And buy from your online store and test the experience. Imagine if I was a first-time user. Would it be a positive experience? Does your brand appear appropriately? is the purchase straightforward?
You should consider all the details, including what happens from the first time a potential customer searches for your product type. Or visits your website or a marketing contact point until after-sales. Also, watch for any ads you add on social media and send emails.
Make sure you collect customer opinions, ask them to add comments at different stages of your purchase trip, keep an ongoing follow-up to their needs. And answer their queries.