Today, although most users who surf the Internet know what www facebook com is and how it works, you may not know this social platform very well.  www.facebook.com is the most important social network in the world. A network of virtual links whose main objective is to assist in content creation and sharing. It expanded the possibilities of social relationships and caused a major revolution in communication. This change was not alien to marketing and found fertile ground for new concepts and approaches in this modality.

www facebook com is the social network with the most users worldwide. There are about 2.2 million users, and you can find people you know, join interest groups, share content, send and receive messages, network, search, advertise, etc.

Among social networks,  www.facebook.com is the one users choose most frequently. www facebook com is currently the most visited website in the world. Thanks to its success and great adherence, it is considered the network that directly influences politics, culture, and the public opinion of users.

This post will tell you everything about the most used social network in the world!

What is www facebook com?

www face book com

www facebook com is a free social network that allows users to connect, interact and share content over the Internet. It was released in 2004. Its founder is Mark Zuckerberg.

www.facebook.com was originally a social network for students at Harvard University, where Mark Zuckerberg ended up studying. However, it quickly spread to other American universities as well.

facebook is free for users and generates revenue from displayed advertising, including banners and sponsored groups.

facebook.com can be used by private users who use it to get in touch with their friends, publish texts, photos, videos, etc., as well as by companies, brands, or celebrities who use this social network to enhance their advertising communication.

Users can register via email and create profiles that include photos, lists of personal interests, and public and private information. In addition, www facebook com allows the exchange of private and public messages between its users, which is a two-way communication, back and forth.

Viewing detailed member information is limited to members of the same network, confirmed friends, or maybe free for everyone. Thus, the profiles on www facebook com and the content published on the social network are visible to anyone with access permission from the user.

Some of the main tools that www.facebook.com offers the user are:

  • The profile is where the user places the photos that identify him and his data (place and date of birth, university, place of work, interests, etc.).
  • The wall is an area on the user’s profile page that allows them and their friends to write messages or post photos, videos, and links.
  • Notifications showing interactions and various actions of all contacts.
  • Events where you can invite all friends to a specific event or activity.
  • Instant messaging or chat and video calling is a service that allows you to talk to connected friends in real-time.
  • Interaction buttons (I like it, I love it, it amuses me, it amazes me, it saddens me and infuriates me) are the different options to interact with the content published by other users on the network.
  • Applications for mobile devices facilitate the visualization and accessibility of users on mobile phones, smartphones, or smartphones and tablets.

How to sign up for www facebook com?

You can create your account by clicking on www facebook com signup .

Method 1 Enroll

www facebook com

Create an email address on www facebook com

  • You can use your favorite web browser, go to an email provider (Gmail, Yahoo, etc.), and create an email address there.
  • Please take note of your new email address, as you’ll need it to sign up for Facebook.
  • If you already have an email address you want to use, go to step 2.

www facebook com

Head over to the www facebook com homepage

In your web browser’s address or URL bar, type www facebook com, and press Enter. It will take you to the main www.facebook.com page.

www facebook com

Sign up for www facebook com

On the homepage, you’ll see several fields above the “Open an Account” label. Enter your first name, last name, valid email address, preferred password, and birthday and then select whether you are male or female. Click “Open an Account” when you’re done.

Sometimes facebook com may show you a different page than the one described. Click there. Enter the details needed to register, including your new email address. You may only see a Sign Up button next to the Facebook name.

Remember the email address you used www facebook com will send notifications that your new profile receives to this email address, so ensure you never forget your password.

www facebook com

Confirm your registration

www facebook com should send you an email confirmation after you’ve signed up. Therefore, then go to the email address that you used to register and check the confirmation email. Click on the link they give you for confirmation.

Clicking on the link will redirect you to your new facebook profile.

Method 2 Find friends and build your profile

facebook

Find friends

After you create your account, enter the email address you used to sign up, and then click Find Friends. www facebook com will use your email contacts and automatically send a friend request on your behalf.

Create your own profile

Enter your high school, college or university as the case may be, employer, current city and city of origin.

Click “Save and Continue” when you’re done.

facebook

Upload a photo

Select whether you want to upload a picture or take one from your webcam.

Click “Save and Continue” when you’re done.

Congratulations! Now you’re on www facebook com and ready to connect with your family, friends and colleagues!

facebook

Personal Profile X Fanpage at www facebook com

The personal profile allows you to interact with your friends, post (images, texts, videos), etc. Fanpage, in turn, is the Page of your business, it is the presence of your company within Facebook. The main differences between the two options are found in the following table.

The type of profile you choose should be associated with your goal when using www facebook com. Below, we detail some of the appeals presented in the table above.

Users

If your profile is personal, other www facebook com users can be your friends. What does that mean? It means that if you accept another user as a friend or if you accept as a friend of another user, you will automatically follow him. He will also follow you, which means that both of you will be able to see each other’s posts in the News Feed (constantly updated list with the posts of friends, pages and other connections that you have created).

When you see your friends’ post in the News Feed, facebook offers the options to react on the post by giving a “like”, “I love it”, “it saddens me”, “it surprises me”. Or also allow you to comment on your friends’ posts or share.

On a Fanpage, other Facebook users can be your followers. it is the type of profile that www facebook com recommends to companies, public figures, etc.

Users who become followers of a FanPage, go on to receive all their publications in the News Feed and can react and interact with them.

Number of friends

In the personal profile, you can have, at most, 5 thousand friends. That is, a maximum of 5 thousand people can connect to you. And that’s because using a personal profile for brand disclosure is against Facebook’s guidelines and terms.

On the Fanpage, the number of followers you can have is unlimited. In addition, the reach of a Fanpage’s posts is much greater. The Fanpage offers resources for you to boost your posts through an ad, which makes them reach a larger audience.

www facebook com customization options 

The customization options of a personal profile are basic: you can customize your cover image, avatar, and URL. The possibility of a personal profile to customize your URL is relatively recent. It makes the profile easier to find by other users.

The customization options of a Fanpage are multiple. You can describe your Page in the “About” tab. A good description is important, so you can rank well in searches by adding your site’s address.

You can customize your URL, making it easier for other users to find. One suggestion is to adopt a unique and simple name that will make searching for your Page easier and access.

You can change your profile, cover photo, and create avatars.

On a Fanpage

you can also create tabs (plug-ins). So, for example, if you want to offer your followers a free Ebook, you can create an account called “Ebook” and redirect the user to the Page where the Ebook is available. It can also provide you with an increase in traffic to your blog or website.

Another great www facebook com personalization tool is in the “Preferred Audience for Page” tab. This tab allows you to define your target audience. Who do you want to reach? What is the average age and gender of your audience? What are your main interests? In the last tab of the settings, you can define these and other alternatives so that your Page appears mainly for people who fit the profile defined by you.

For those with a Fanpage, facebook offers some tools unavailable in personal profiles. It is a combo of tools that includes Facebook Insights and Facebook Ads, plus some special plug-ins.

Facebook Insights is a tool that allows those who have a Fanpage to know in detail the accumulated statistics of the Page. You can learn about reactions to your posts, Page reach, Page views, Page shares, Page posts, and more.

www facebook com Ads is Facebook’s ad platform. Through it it is possible to disseminate advertising of your brand, content, materials or any other type of post that you find interesting to reach a larger audience.

With it, you can create segmented campaigns for those who access that social network and Instagram. It is possible to make hundreds of combinations of audience and interests to reach more people.

www facebook com, through the resources it offers to those who own Fanpage, is a great tool for business.

Resources at www facebook com

Currently, www facebook com presents a series of resources that leave the user experience more complete and fun.

In addition to that, updates on the site are constant, and from time to time, new resources are added.

We separate the main ones:

1. Customization

When you create a personal page on www facebook com, it is possible to customize it according to your preferences, adding a profile picture, which allows others to identify you better, and a cover photo.

In case you have a Fanpage, it is possible to use these resources according to your marketing strategy and your brand’s visual identity.

2. Add Friends

It has the possibility to add and connect with your friends and acquaintances, not only from your city but from all over the world. This became the great key to social networks since they all revolve around people’s relationships.

However, remember that only people’s pages have this resource. On FanPages, instead of friends, you’ll have followers who will enjoy your Page and interact with your posts.

Never create a personal account to publicize your brand or company. In addition to the fact that your Page has a limited number of friends that can be added, this action violates Facebook’s guidelines.

3. Chat

Chat is a practical and quick way to communicate with your friends and other people registered on the network.

In it, it is possible to send messages in real-time, in addition to sharing images, videos, links, audios, files and gifs, figurines and the user’s current location.

The resource recalls the instant messaging service MSN, which, little by little, was replaced by other products such as Skype, social network chats and mobile applications such as WhatsApp, which was bought by www facebook com, in 2014.

4. Follow a page

When you “Like” a page, it is possible to accompany the updates and news published on it.

The exciting thing about www facebook com pages is that they give greater visibility to the owner and allow the public to interact directly through comments, likes and messages.

In addition to that, your account displays the pages followed, indicating what your preferences are. It’s an optimal way for other people to get to know you better, isn’t it?

We know well that pages are not the only option that can be followed within the social network. The “like” button has already become a trademark and can be used as an interaction in publications in general.

Recently, other buttons were incorporated into this option so the user can express that they love a particular post or if they felt sad when viewing it.

5. Share content

The possibility of sharing content with other people connected to you is probably the greatest interaction within the website.

By sharing content, you can share information, news, opinions, and news to other users.

It’s also possible to share photos, personal or not, directly on www facebook com, or through the integration with Instagram, which Mark also purchased in 2012.

In shared content, it’s still possible to bookmark friends, show your current location, and “add an activity,” such as something you’re watching, how you’re feeling, a cause you’re supporting, or a book you’re reading, just to name a few examples.

Recently, a new resource was also added to the selection of status update options.

In it, it is possible to make a live video transmission. That is, it is possible to record something happening in real-time, and users will be able to interact with you. After you finish, your video will remain on your timeline.

6. Applications

www facebook com applications are interactive tools that can be games, jokes and tests integrated into your account to abas (windows that appear just below the cover photo) that can help your business within your Page.

And when we talk about abas for Fanpage, the options are innumerable. They range from personalization to the generation of leads through a Like Gate, which shows different content for those who “like” it and those who do not.

“Tap” button

The option to “give a touch” to someone on the social network was never precisely defined. www facebook com introduced it as a way to get someone’s attention or just say “Hello” in a less formal way.

The website itself did not create a specific definition for the function, and even, they like to leave the option open to interpretations of each one.

8. Announcements

Through the social network, it is possible to create paid ads to attract specific audiences, making this more interesting for the people watching it.

It is also possible to assemble them according to your needs, in addition to boosting your company’s sales.

Campaigns do not have a maximum value and can be readjusted according to the results and demands that appear over time.

Creating events and groups on www facebook com

Today it became almost mandatory to create events on www facebook com to announce and invite who you want to come to your party, meeting or meeting.

This resource facilitates the exchange of information about the events and helps control who will attend.

It is also possible to create groups for the most diverse purposes, ranging from bringing together people with the same musical taste, for example, to grouping people from the same classroom so that they can discuss past subjects and activities.

Why use www facebook com as a business tool?

Well, as we said at the beginning of this post, www facebook com has approximately 2,100 million users, which is already enough argument to answer this question. But we will tell you others:

Direct and personal link

The possibility of dialoguing directly with a lead in real-time in a semi-formal way, either through human or robotic customer service, is incredible. Not only for the customer who can contact our company at any time but also for the company that increases your chances of getting information about him.

Interactivity

The buttons that we can add and the links we can make with other complementary platforms create a type of activity that streamlines the processes of purchase and payment. With the increasing mobility of money and online payment services, the classic ABC of Always Be Closing sellers gained another.

Feedback

It is also a milder means of obtaining criticism and suggestions so that, in this way, you improve your performance consistently.

How to make www facebook com business profile?

By entering the www facebook com Login page, it is possible to see the options regarding the creation of a new account:

In it, you will find the following fields:

  • Name
  • Surname
  • Cell phone number or e-mail
  • Password
  • Date of birth
  • Gender

For you to proceed to the next stage, it is necessary that all the fields are full. After this, it is possible to select the option to open an account.

business page

Soon after, a new window will appear so you can perform a 3-stage process:

Stage 1

You can find your friends at this stage through your respective e-mail addresses.

It is interesting to perform this search because, from the moment you add your first friends, www facebook com begins to suggest new friendships with people you probably know.

Stage 2

Here it is possible to enter information about your schooling, the city where you were born and in which you currently live.

You can configure all kinds of privacy, such as who can view your information. The advantage of keeping your account public is that it is easier for other people to locate you according to the institutions of study and the city in which you are located.

Stage 3

In the last stage of account creation, you can add a profile picture. It is important to select a sharp photo that can help your friends identify you and know that you are the actual owner of the page.

At the end of this stage, you will have access to your home page, and you can also enter a cover photo.

This field is free, and many people use the cover to post photos of something they like, such as a movie or an artist, a photo with their friends or family, or even a photo of themselves.

After these actions, you can use the network and accompany your friends. Remember that it is possible to configure the privacy of all your information, as well as the privacy of the contents and status updates that you made.

How to make a Fanpage at www facebook com?

If you want to spread a brand, company or cause, it is necessary to create a Fanpage and not a personal profile.

The step-by-step is very simple and intuitive, as you can see below:

Select the category

In this option, selecting the category of the page that will be created according to the segment of your business is possible.

Each category has different types of information that must be filled out and it is important that the most appropriate one is chosen so that searches on Facebook and also on Google are more efficient.

Don’t worry; whatever the case, the information and category can be modified through the page settings.

Fill in the information

Now that your category has been defined, you must fill in your business information.

It is important to add a well-detailed description about the area of action of your company, as well as add the address of your site, which is essential information so that your followers can know more about you.

Customize

From that point on, it’s possible to add a profile picture and your Page’s cover photo.

Your company’s visual identity counts a lot for constructing your Fanpage because it is from it that people will recognize your brand. Always remember to keep it on facebook . Not only in profile or cover photos but also in your posts.

Image sizes

First, it’s important to remember that there are different types of images and types of image sizes when it comes to social media.

www facebook com follows a standard size for each type and does not accept those larger than allowed.

The main image sizes are:

Main image sizes on Facebook :

Profile picture

Top image: 851 X 315 px

Cover video: 820 X 425 px

Profile picture: 180 X 180 px

Image of mobile profile

160×160 pixels (desktop)

140×140 (smartphone)

Mobile: 50×50

Page:

Top Image: 820 X 312 px

Cover Video: 820 X 312 px

Profile picture: 180 X 180 px

Cover image

Personal profile: 852×315

Fanpage: 828×315

Formats: JPG, PNG

Upload videos

Recommended: 504×283

Minimum: 504×283

Large miniature: 319×176

Small miniature: 157×87

Formats: any format

Photo on the timeline

Recommended: 1200×630

Minimum:-

Display: 504 maximum width

Maximum size: 100 KB

Formats: JPG, PNG

Link in the timeline

Recommended: 1200×630

Minimum: 600×315

Display: 470×246/154×154

Formats: –

News feed

Recommended: 1200×630

Minimum: 600×315

Display: 470 max width

Formats: JPG, PNG

Link in the news feed

Recommended: 1200×630

Minimum: 600×315

Display: 484×525/154×154

Facebook Groups:

820 x 250 px

Facebook Events:

500 x 262 px

How to apply Digital Marketing on www facebook com?

We know that your company’s marketing should go where your audience is. And believe it, a lot of it is on social media. Just the simple presence of your company will already make several people see you.

Digital marketing grows more and more every day, and it does nothing more than the dissemination and promotion of products or brands through electronic media.

And what better means of outreach than www facebook com?

In addition to a great reach, Facebook allows a significant interaction with the public since people can comment, like or share your updates on the page.

Making users’ experience calmer and enabling the approach between public and brand.

It is also possible to disclose your company and your products, enabling your sales promotion.

However, how exactly can we apply Digital Marketing on www facebook com? Check out the following tips:

Plan

Before you start a marketing campaign or action, have a plan. What do you want to achieve with ads? What will be the type of interaction you will have with your audience? Keep these questions in mind to be prepared when posting content on your www facebook com Page.

Initially, focus on increasing the number of followers. More people on your page means more audience!

Have a team

Professionals who know social networks and marketing strategies can be essential to help bring better results for your company through www facebook com.

Even better, facebook has a function in which it is possible to add more people to your Fanpage account so that they can access there and be part of your team.

Set the tone

The tone of voice should be defined as soon as the communication is initiated and should be maintained. That way, your audience will absorb your company’s identity even more. On top of that, the tone of voice will be the expression of your brand.

Keep your audience in mind

When creating your Page, it’s possible to add data about who you want to reach. This data may come from you.

The definition of your person will make your ads and promotions even more targeted to those you want to access your page.

Define your plan and separate the budget

With a meagre budget, it is possible to carry out a campaign with suitable ads through  facebook . Define a plan that best suits your needs and how often your ads appear in front of your audience.

It is possible to alter your campaign anytime, according to the demands that arise over time.

Remember to separate the budget for this purpose. Ads on facebook.com are essential, and in case you stop paying for any of them, the campaign is immediately interrupted, which can compromise your strategy.

Invest in quality content

Don’t just talk about your product or brand. Bet on exciting and relevant content that makes your audience expect more from your posts. Be creative and try to offer relevant information to your followers.

Remember the 80/20 rule. 80% of the content published on the network must have something of value for your reader, the other 20% can be promotions and disclosures. This is the best way to generate engagement on your page.

Don’t stop posting

Do not abandon your page, and do not stop posting! Keep your audience engaged and always up to date.

Follow your audience’s engagement, and you’d better be aware of the best times to post content to them. This information will contribute to your content’s planning and frequency of publication.

On top of that, stay on top of the news and information so you don’t miss the opportunity to adjust and update your content or to launch a post that can go viral.

Measure your success

www facebook com offers, within its Fanpage, resources that allow the analysis of “likes”, shares, the number of messages exchanged between your followers and also, and the reach of your publications.

Don’t leave any comments unanswered

Regardless of whether it is a positive or negative comment, you should respond to it as soon as possible so your customers see that you care about their well-being.

Engagement increases even more, when people see this type of interaction with the public since they perceive that they will be heard and that there is a concern on your part.

When we talk about www facebook com marketing, there are no barriers to innovation and creativity! The important thing is to stay updated and committed to solving your customers’ questions and to make contact with your company.

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