It is no longer acceptable to remain silent regarding business principles and sustainability activities. Companies leave themselves open to competition, the public, and the media when they keep their values a secret or hold back on disclosing their SDG objectives and social impact approach. Employees, stakeholders, and even investors demand companies communicate their values.
However, there is uncertainty and concern about what to say, when to say it, and the most effective method of communication to get the intended outcomes.
What is Social Impact?
Being a good corporate citizen is just one aspect of social impact, and it involves much more than organizing a recycling day or a walk-a-thon for the staff. You can use a Corporate Social Responsibility strategy to achieve your brand’s commitment to sustainable practices or advancing fair labor.
For some businesses, social impact is integral to their entire being and why they exist. It is expected that you will contribute in some way to the community. It takes a page out of non-playbook profits by incorporating civic, environmental, charitable, and other concerns into its corporate goal. Even though it’s possible to implement social effects after a business has already been established (and many do), we’ve observed that many start-ups are being launched with social impact in mind.
Social impact can range from the pinnacle of corporate accountability to a fresh approach to global preservation. There are various ways to communicate social impact in the business. The best way is to consult a social impact agency with extensive years of experience. But you can perform the tasks all alone. We will share some steps to DIY your social impact communication.
Benefits of Social Impact
Here are two major benefits of communicating social impact:
· Integrate Impact Measurement
Social impact is meant to track performance, and integrating impact measurement into your company creates apparent indicators of how well an organization is doing and how well it is serving its beneficiaries.
· Achieve Your Purpose
Your purpose and mission are essential to your existence as a social organization and serve as your foundation. Since carrying out that objective is the reason for doing your work, concrete evidence of how and to what extent you succeed in that goal is crucial. The impact can help ensure that businesses need to work more for the benefit of society.
Steps for Communicating Social Impact
You must first understand the difference your business is making before you can express your impact in an impactful way. Although it might seem complicated, there are many frameworks for evaluating the social effect that can help you along the way.
Your effect could be widely acknowledged within your firm, but communicating the good change you’re bringing to the outside world might take time and effort. Here are some steps of social communication impact:
1. Listen to Target Audience
Patients’ experiences can provide important insights about your influence. To make your work come to life, make sure you and your team can record and share these stories.
2. Create a Framework
Choosing a framework is an important step in measuring social effects. Selecting a framework gives you a foundation to set goals and measure success.
Before starting your program, you should decide on your methodology for evaluating your social impact. This is because you can construct a program strategy backward from your target performance indicators.
You may opt to adopt an existing framework or develop your own, depending on your company, the resources you have access to, and the extent and direction of your efforts.
3. Identify Effective Metrics
The framework you choose and the breadth of your program will impact the optimal social impact indicators to monitor and evaluate for your program. You can use a basic logic model framework of outputs and short- and long-term results as we delve deeper into the measurements you might think about.
4. Determine Themes
Monitoring your social effect will help you spot new trends. Be assured when expressing these to your stakeholders, as doing so can help you forge new partnerships and create the potential for future influence.
5. Communicate Original Message
When you have the appropriate frameworks, you can tell your fascinating audience tales that resonate with them. You can create an effect of a captivating story if your communications include real-life anecdotes, exposing problems and accomplishments.
6. Create Case Studies
Case studies outline who your business tries to assist, the difficulties you help them solve, and how you do this. Speak with the people who will benefit from your work, then develop client stories that use concrete instances to show your influence.
7. Focus on Qualitative Data
Quantitative data are king in business when calculating various success indicators such as return on investment (ROI).
However, while assessing social effects, it is essential to remember that individuals are the true winners of any campaign for social change. People are more active and reasonable than numbers. Therefore, you also need qualitative data, or the ability to gather and share stories, to assess your influence correctly.
By explaining the sometimes tangled relationship between outputs, results, attribution, and social change, storytelling can aid in making sense of the confluence of all the parts involved rather than a complex metrics study.
8. Write Social Impact Results
You can track your organization’s progress toward your effect goals by publishing a regular impact report. Sharing it with others shows the effect your business has had in a way that encourages openness, development, and inspiration.
It takes time and effort to develop a social impact strategy that will enable your firm to embrace the moment, collaborates effectively, and increase financial success. And these resources are worthwhile to invest in, given the results, particularly during times of crisis. In addition to improving responsiveness, a well-established strategy should enable skill and flexibility.